The solution to address the issue of vendors feeling pressured to lower their prices and potentially compromising their business sustainability lies in establishing fair and transparent negotiation practices and fostering a mutually beneficial relationship between aggregators and vendors. Here are some steps to consider:

✅Open Communication: Encourage open and honest communication between aggregators and vendors to understand each other’s needs and concerns better. This can lead to a collaborative approach in finding solutions that work for both parties.

✅Value-Based Negotiations: Focus on the value that vendors bring to the table rather than just pushing for lower prices. Highlight the quality of their products or services, unique offerings, and their contributions to customer satisfaction.

✅Long-term Partnerships: Build long-term partnerships instead of solely focusing on short-term gains. A sustainable relationship benefits both the aggregator and the vendor by fostering loyalty and stability.

✅Transparent Pricing Policies: Ensure transparency in pricing policies and practices. This includes clear guidelines on discounts and how they are determined, avoiding sudden price changes, and providing sufficient notice for any adjustments.

✅Fair Profit Margins: Acknowledge that vendors need to maintain fair profit margins to sustain their business and continue providing quality products or services. Avoid pushing for unrealistically low prices that could lead to compromising the vendor’s viability.

By adopting these measures, aggregators can create a more balanced and sustainable vendor management approach, ensuring that both parties benefit from the partnership and that vendors can maintain healthy profit margins while providing competitive prices to customers.